12-Week SEO Engine
Get found locally, turn searches into enquiries without ads.
Done-for-you SEO sprint for UK service businesses - trades, home services, clinics, professional services. We fix the foundations, upgrade key pages, tune your Google Business Profile, and publish simple content that brings ready-to-book customers.
Results reported weekly in plain English, no jargon.
Lead It Lab is such a good platform - it does way more than I need it to, but my use of its features is growing as my business does. I have used others in the past, but Emma is so helpful and responsive, and given I am not good with tech, this sort of personal service is exactly what I need! Would highly recommend to anyone
The Problem
You deliver great work, but online you are hard to find.
Competitors sit at the top of Google. Enquiries come in bursts, then dry up.
You post when you can, guess at keywords, and still cannot say what actually drove the last booking.
Reviews are on the list, the list never ends.
Meanwhile quotes sit in drafts and follow-ups slip.
It is not effort you lack - it is a focused system that makes you visible for the right searches and turns visits into enquiries you can track.
The Solution
The SEO Engine - a 12-week, hands-on sprint that fixes the basics, builds relevance, and compounds results for local service businesses.
Five pillars we execute:
Technical health: faster site, mobile UX cleaned, index tidy, sitemaps and tracking set correctly.
Service-page upgrades: clear benefits, pricing cues, FAQs, proof, and calls to action that convert.
Keywords & metadata: titles and snippets that win clicks, not just impressions.
Local SEO: Google Business Profile categories, services, photos, and review workflow dialled in.
Content & links: simple content that answers buyer intent, plus trusted listings and supplier links.
What you get:
Plain-English audit and 12-week plan
GA4 + GSC configured, conversions tracked (form, call, email)
Speed/mobile fixes, index clean-up
3–5 priority service pages upgraded to convert
Keyword research and metadata rewrites for key pages
Google Business Profile overhaul and review workflow
3–4 supporting content pieces (FAQs, guides, or service-area pages)
Relevant citations and supplier/association links
Weekly updates, simple dashboards, final report
90-day post-sprint plan
Not included: full site redesigns
The Outcome: More high-intent searches, higher CTR, more enquiries from organic.
How It Works: the 12 week plan
Weeks 1–2: Measure and fix
GA4, Search Console, GBP configured
Speed/mobile fixes, index clean-up, sitemap submit
Weeks 3–4: Money pages
Upgrade 3–5 priority services (copy, FAQs, proof, CTAs)
Internal links and local trust signals added
Weeks 3–4: Money pages
Upgrade 3–5 priority services (copy, FAQs, proof, CTAs)
Internal links and local trust signals added
Weeks 7–9: Content that answers intent
3–4 pieces, targeting questions + “near me” terms
Schema added where relevant (FAQ/Service)
Interlink to service pages
Weeks 10 - 11: Authority & refinement
Supplier/association links, niche directories
CTR lifts on low-performing snippets
UX tweaks to improve conversions
Weeks 12: Prove it, plan next steps
Before/after report: impressions, clicks, CTR, landing pages, organic enquiries
90-day roadmap with the next simple wins
How It Works: the 12 week plan
Weeks 1–2: Measure and fix
GA4, Search Console, GBP configured
Speed/mobile fixes, index clean-up, sitemap submit
Weeks 3–4: Money pages
Upgrade 3–5 priority services (copy, FAQs, proof, CTAs)
Internal links and local trust signals added
Weeks 3–4: Money pages
Upgrade 3–5 priority services (copy, FAQs, proof, CTAs)
Internal links and local trust signals added
Weeks 7–9: Content that answers intent
3–4 pieces, targeting questions + “near me” terms
Schema added where relevant (FAQ/Service)
Interlink to service pages
Weeks 10 - 11: Authority & refinement
Supplier/association links, niche directories
CTR lifts on low-performing snippets
UX tweaks to improve conversions
Weeks 12: Prove it, plan next steps
Before/after report: impressions, clicks, CTR, landing pages, organic enquiries
90-day roadmap with the next simple wins
Whats Included
Plain-English audit and 12-week plan
GA4 + GSC configured & tracked (form, call, email)
Speed/mobile fixes, index clean-up
3–5 priority service pages upgraded to convert
Keyword research and metadata rewrites for key pages
Google Business Profile overhaul and review workflow
3–4 supporting content pieces
Relevant citations and supplier/association links
Weekly updates, simple dashboards, final report
90-day post-sprint plan
Not included: full site redesigns
Your Investment
12-Week SEO Engine - From £3,600
Price depends on site size and competition. We confirm scope on your fit call.
ONGOING MONTHLY PACKAGES AVAILABLE
ONGOING care
£297/m
Updates, 60 minutes
Publish one post
GBP tidy, Q&A
Monthly email summary
Email support, 24h
Minor fixes, 2 days
No contracts - cancel anytime
CONTENT PLUS
£750/m
Four hours monthly
One page or post
Service-page optimisation
GBP updates, post
Optimisation call, monthly
Priority support, 1 day
No contracts - cancel anytime
CUSTOM
POA
A bespoke package to suit your business needs.
A bespoke package to suit your business needs.
No contracts - cancel anytime
Why Choose Us?
We focus on practical SEO that makes you findable locally and turns searches into enquiries you can track.
Built for services
Trades, clinics, professional firms. Plain-English SEO that wins local searches.
Systems first, clean tracking
GA4 and Search Console set up right. Simple dashboards, clear numbers.
Fast, calm delivery
Weekly movement, no noise. Fix, publish, measure, repeat. With monthly reports.
Pages that convert
Service pages rewritten to persuade. Clear FAQs and calls to action.
Ethical and compliant
UK-friendly tone, GDPR/PECR considered. No risky link schemes.
You own everything
Logins, content, and process are yours. We build it, you keep it.
Frequently Asked Questions
If you can't find the answer, please reach out to [email protected]
Do I need ads for this to work
No. We focus on high-intent search. Ads can layer on later if you need volume.
How soon will we see movement
Often within weeks for impressions and CTR. Rankings and enquiries build as pages index and reviews land. You’ll see weekly progress.
Do I need a new website
Usually not. We fix the foundations and upgrade key pages first. If a rebuild is essential, we’ll say so and outline options
How do you track results
GA4 events for form submits, call and email clicks, plus Search Console for impressions, clicks, and CTR. You get a before/after report.
What do you need from us
Your service list, locations, prices, one contact for approvals, and 30–60 minutes a week for sign-offs.
What happens after 12 weeks
Keep momentum with our Care plan, continue content monthly, or run the roadmap yourself.
Can you help with reviews
Yes - we install a gentle review request flow and give reply guidance.
Ready to turn local searches into booked work?
In 12 weeks, you will show up for the right searches, win more clicks, and see where enquiries come from.
Transform Your Online Presence with Ease,
Let's Build Together!
Are You Ready To Stop Duct Taping Tools Together?
Transform Your Online Presence with Ease,
Let's Build Together!
In one week you can be live with a clean system that books clients, sends reminders, collects reviews, and shows you what is working.
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