How to get people through the door
A free email series that walks you through creating a simple, strategic lead magnet — the kind that starts real conversations and brings the right people into your world.
No fluff. No pressure. Just practical advice to get you seen, trusted, and chosen.
Over 7 days, you'll build something that actually works.
Not a random checklist. Not a PDF no one reads. A lead magnet that solves a real problem for a real person — and leads naturally into your paid work.
And yes — you can start from scratch.
Know who it's for
We're not building anything until you've nailed this. Real person, real problem, real-life language. This is where most lead magnets fail — they try to appeal to everyone and connect with no one.
Find the micro-problem
The small, specific frustration someone feels before they even realise they need your help. That's where your lead magnet lives. Not the big problem you solve — the small one that opens the door.
Make it a complete solution
Not a teaser. Not a checklist with missing pieces. A full, satisfying win they can use straight away. When someone finishes it and thinks 'that was genuinely useful,' they trust you. That's the whole point.
Show them what's next
Most freebies stop short. You'll map the natural next step so it flows directly into your paid work. No hard sell — just a clear, logical path from free to paid.
Make it bingeable
PDF, video, audio — whatever fits you and your audience best. I'll show you how to keep it simple and premium without spending weeks on design.
Build the backend that delivers it
Opt-in page, delivery email, follow-up sequence. A quiet system that works without you babysitting it. This is where most people get stuck — and where the digital plumbing matters most.
Package it like it matters
Final tweaks, polish, and prep to put it out into the world. We'll make sure it looks, feels, and functions like something people actually want to download.
A lead magnet is just the start.
What you're building here is the front door. But behind it, you need the system that handles what happens next — the CRM that captures the lead, the automation that follows up, the booking system that converts them.
This series teaches you how to create the magnet. If you want the whole backend built for you, that's what I do.
Start the series
Add your details below and head over to your inbox for day one.
Check all folders. Any issues, contact hello@leaditlab.co.uk
"Emma was amazing. So helpful and managed to sort things out for me that I had been struggling with for weeks in a flash. I would highly recommend her services."
Deborah Blignaut
Rather skip the DIY?
If you'd rather have the whole system — lead capture, follow-up, booking, automation — built and running without you touching it, that's exactly what I do.