Privacy Policy

Last updated: 27 September 2025

  1. Data Collected

  2. How We Use Data

  3. Third-Party Service Providers

  4. Data Location & Transfers

  5. Sharing & Disclosure

  6. Data Retention

  7. Your Rights

  8. Cookies & Tracking

  9. Terms & Conditions

  10. Extra Costs

  11. Compliance

1. Data Collected

We collect personal information you provide when registering (name, business name, email address and billing details) as well as any content you upload, such as your contacts’ names, phone numbers, email addresses and the messages you send through the platform. The system also records technical and usage data like IP addresses, login activity and the actions you take within the platform for security and auditing purposes. If you use certain features, we may collect additional data such as call recordings or form submissions from your customers.

2. How We Use Data

We use your data only to operate and improve the service, including delivering CRM and marketing tools, sending emails or texts on your behalf, backing up data and providing support. We do not sell your customer data or use it for our own marketing. Any analytics we run are solely to improve platform performance and features. If we ever intend to use data for other purposes, we will ask for your consent or ensure it is permitted by our contract and law.

3. Third‑Party Service Providers

To provide our full suite of features we rely on trusted subprocessors. Twilio/LeadConnector handles SMS and phone calls, Mailgun (or LeadConnector Email) handles emails, and Google Cloud and Amazon AWS host our data. These providers process your data under strict confidentiality and data protection agreements. We only share the minimum necessary data with them. A current list of GoHighLevel’s subprocessors is available in the support portal.

4. Data Location & Transfers

Because the platform infrastructure is provided by GoHighLevel, a US‑based company, some personal data may be stored or processed on servers in the United States. GoHighLevel is certified under the EU‑U.S. Data Privacy Framework (with UK extension) and includes the Standard Contractual Clauses (SCCs) in its Data Processing Agreement to ensure lawful transfers of personal data from the UK and EEA. Together these mechanisms protect your data even when stored outside the UK.

5. Sharing & Disclosure

We do not share your personal information with third parties for their own marketing. We only disclose it to subprocessors to deliver the service, when required by law or lawful requests (e.g., court orders), or when you explicitly authorise us to share with a third party. For example, if you integrate a third-party app from our marketplace, we will inform you about what data it accesses. Within Lead IT Lab and GoHighLevel, data is accessed only by authorised personnel who need it for support or troubleshooting.

6. Data Retention

We retain your data on the platform for as long as you remain a customer and as needed to provide the services. If you cancel, we will delete or anonymise personal data after a retention period unless legal obligations require us to keep it longer (for example, for record‑keeping or dispute resolution). You can request deletion of specific data at any time, and we will honour your request in line with applicable laws and our backup schedules.

7. Your Rights

If you or your contacts are individuals in the UK or EU, you have rights under GDPR and UK GDPR. These include the right to access your personal data, correct it if inaccurate, delete it, or object to certain processing. As the platform user and data controller, you are responsible for handling rights requests from your customers. Lead IT Lab will assist you by retrieving or removing data from the platform as needed. For your own account information, you can contact us to exercise your rights at any time.

8. Cookies & Tracking

Our website and the sites you create on the platform may use cookies or similar technologies. We display a cookie consent banner where required and the platform provides tools to add a cookie banner to your own pages. These cookies may collect non‑sensitive identifiers to improve user experience. Details about how we use cookies and your options for managing them are provided in our full Cookies Policy.

For more information about how we operate the platform and manage costs, please also read our Terms & Conditions, Extra Costs, and Compliance pages.

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